We are all born with a certain natural ability to communicate (some are obviously better than others), but for the most part it’s something that needs to be learned and practiced over time. In the business world (where small interactions can mean a lot), being a poor communicator can be devastating . On the other hand, being a good communicator can do wonders for your business.
Have you ever seen a person that can captivate an entire room full of people?
Or read an email that can change your point of view within a few paragraphs?
How about the letter that has you pulling out your credit card, despite knowing the whole time it was sales copy?
The above are just a few examples of effective communication and the benefits that come with it. Building that type of incredible communication ability mainly comes with realizing that it’s not what you say that’s important, it’s what they hear.
You see, you’ve already convinced yourself that you’re right—the difficult part is convincing your listeners (or viewers, or readers).
My goal with this series is to help you do just that. Over the course of 5 separate articles, we’ll focus on a specific area of your day-to-day business communication and work to make you more compelling, convincing, and persuasive. There tends to be a lot of broad and sweeping advice out there, so with this series I’m going to stick with good ‘ol down-to-earth practicality.
Here are the 5 articles:
1. How To Leave a Professional Voice Mail Message That’ll Get Returned
2. How To Introduce Yourself to Someone You’ve Never Met
3. 8 Tips For Small Business Networking Groups
4. How To Write a Compelling Small Business Email
5. 15 Effective Sales Letter Ideas That Just Work
By the end of this series you should be able to communicate effectively in the small business world—a skill that I think will put you ahead of a lot of the competition. I’ll be writing these over the next two weeks, so make sure to subscribe if you don’t want to miss any of them.