So, What Do You Do?
What do you do?
It's the most critical question you'll ever answer if you're a small business owner. You probably know the answer, too. You're a graphic designer, you sell baby toys or you own a bookkeeping service, for example.
But if you give that answer to people, you probably won't make them customers. Heck, they may not even understand you.
What you do has nothing to do with how you should market yourself. No one wants to know what you do, not really. People want to know what you can do for them. There's a difference.
A great message tells people how you can change their life. It lets your business shine. Your message needs to be out there, everywhere, making it easy for people to understand and love your company.
