How To Attract Customers with a Unique Market Position
I’m going to start this post with a simple thought:
In order for you to get a new customer, somebody must choose to work with your business over your competitor’s. Somebody must pick you, out of every other choice.
Let me underscore this idea with a quote:
“Markets today are driven by choice. The customer has so many good alternatives that you pay dearly for your mistakes. Your competitors get your business and you don’t get it back very easily. Companies that don’t understand this will not survive” - Jack Trout, from Differentiate or Die
When a customer is choosing between you and your competitor, why should they pick you? The answer is: they should come to you because your are different, you offer a special benefit, a unique product, or a certain feel. People will naturally choose to work with your small business if you give them a reason to. Read more to learn how to create a unique market position, and a great reason for people to work with you.