When Is It Time to Bring in a Marketing Professional?

Marketing professionals run the range from full-out marketing firms capable of every marketing technique under the sun down to freelance writers who just crank out copy from brochures. Marketing services are equally varied, as are marketing price tags. It’s that last one that leads many small business owners to do as much of their own marketing as possible: even when a business has the money to spare, it often seems more practical to upgrade equipment or improve the business in other ways than spend money on marketing. Just the same, though, there are several marketing situations when calling in a professional can have a tremendous result on your business — you can find opportunities where the cost of a little marketing help is completely out-weighed by the sales that marketing professional can bring in.

When Can A Marketing Professional Help?

  1. When you need production quality: To get the best quality brochures and other printed marketing materials, there are a whole list of printer specs you need to know. The same goes for getting the best website, the best advertising and so on. Becoming an expert in one of those fields can take time you’d be better off spending on running your business, especially when you can get quality results by paying a designer or other professional to handle the project for you.
  2. When something has to give: As your business grows, you’ll have to hand some task or another off to someone else, if only to keep up with the rest of your business. Depending on what kind of service or product you sell, marketing tasks are often the easiest to outsource. While turning production over to someone new guarantees headaches, sometimes marketing can be as simple as handing over a copy of your current marketing materials and letting your marketing professional go.
  3. When you have a specific problem: Most marketing is done with fairly general goals in mind, like getting a certain number of new customers by the end of the year. But if you’re looking at something specific, it may be time to call a specialist. From public relations issues to new product launches, there’s a specialist out there who has seen similar situations many times — and can guide you through it with relative ease.
  4. When you need help to reach your goals: No business owner can succeed without ambition, but reaching some goals can require some help. Bringing in a marketing professional to help you reach one of your goals can make sense, especially when meeting your goals will bring in more than enough income to cover the expense.
  5. When your time is more valuable elsewhere: In every small business, there are times when you have something you need to be doing besides marketing. You don’t want to throw marketing out the window, but you get a higher ROI by spending your time elsewhere. At that point, the best thing you can do is bring in someone to handle marketing tasks. You probably don’t need a full-fledged marketing team — instead, think about what marketing tasks you can outsource.

It’s worth your time and effort to do as much marketing as you can for your own business. If nothing else, that approach can guarantee that you’ll still have money in your marketing budget when you find yourself in need of some professional assistance. But when it’s time to call in a professional — and you’ll know when that time rolls around — it’s worthwhile to pay the costs and ensure you get the best marketing help you can. Once you’ve decided on what kind of help you need, it’s just a matter of finding the right professional — one who can complete your marketing projects on your timeline, within your budget and to your satisfaction.

Reader Comments

Jul. 28. 2011 9:02 AM
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It is great blog of business. I have got the information. Thanks you very much.


Sep. 4. 2011 1:55 PM
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Great blog , thank you very much for sharing all things


Oct. 22. 2011 8:34 PM
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most small businesses should have a marketing professional, or seo specialist on hand.


Oct. 27. 2011 2:46 PM
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With point number 2 - your business only grows with marketing.  That’s why you need to have some kind of marketing professional or video production professional on hand.


Oct. 27. 2011 2:49 PM
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I agree with Rob - the only way to really grow your business to the point where you need help is marketing and advertising.  If you are not a marketing specialist already, you should hire one or at the very least, consult one.


Feb. 1. 2012 6:34 PM
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Once you decide you need a marketing professional, it becomes very important selecting the right one.  When selecting the right one you need to look at their credentials and inquire about past successes they’ve had in similar industries as yours.  You should also set marketing goals and measure the impact.


Mar. 11. 2012 10:56 AM
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Mar. 19. 2012 10:45 AM
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Excellent article. Thanks for posting important tips for marketing.


Mar. 23. 2012 5:24 AM
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Firstly we need to analyse the company’s objectives and client criteria to help obtain the right type of strategy to move forward with. As an example, a typical training video to help new recruits gather an idea of the company’s operations can easily be done yourself.


Mar. 23. 2012 6:17 AM
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Customers have more power now than they ever have before: they can drive people to your brand and provide valuable insight on improving your services.


Mar. 29. 2012 6:38 AM
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Becoming an expert in one of those fields can take time you’d be better off spending on running your business, especially when you can get quality results by paying a designer or other professional to handle the project for you.


May. 7. 2012 8:53 AM
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May. 10. 2012 4:44 PM
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When you need production quality: To get the best quality brochures and other printed marketing materials, there are a whole list of printer specs you need to know. The same goes for getting the best website, the best advertising and so on. Becoming an expert in one of those fields can take time you’d be better off spending on running your business, especially when you can get quality results by paying a designer or other professional to handle the project for you.


May. 28. 2012 9:21 AM
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Most marketing is done with fairly general goals in mind, like getting a certain number of new customers by the end of the year. But if you’re looking at something specific, it may be time to call a specialist


May. 31. 2012 11:46 AM
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I have the many problems on marketing field…....now i got the easy steps and easily maintain the business marketing from that blog…then u should note that the some problems and solution about how it comes on marketing? Following those steps i will keep that in my future…


Jul. 26. 2012 10:10 AM
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Customers are the most powerful in the age of online business. Therefore customers’ priorities must be kept in mind while forming an apt marketing strategy.


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Jan. 17. 2013 12:13 PM
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I think the comment about being able to use your time elsewhere more valuably is critical as an entrepreneur.

It’s good to constantly remind ourselves “what’s the highest value thing I could/should be doing now?” even though the mundane and lower value tasks can so easily take our time.


Feb. 25. 2013 11:19 AM
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Marketing and particularly online marketing are new key functions for a business. It;s hard for online marketeers to keep up with google let alone clients, so seo is a key outsource function, but in itself, this is becoming more specialise. find someone who knows your sector not a general marketing agency.


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While turning production over to someone new guarantees headaches, Customized Fat Loss Scam sometimes marketing can be as simple as handing over a copy of your current marketing materials and letting your marketing professional go.


May. 18. 2013 3:37 AM
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It’s always a good time to bring in a marketing professional.  Unless you’re prepared to fail.


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Sep. 5. 2013 7:00 PM
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As your business grows, you should also employ marketing consultants to help you get to where you need to be.


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Nov. 20. 2013 6:45 AM
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You really need a marketing professional if your business is at a risk of extinction. By that, I mean it has really a low sales rate that it is no longer sustainable. If not, you should learn to market it by yourself? Why? It’s because you need to learn how to sell your business or else other people will take control of your business.


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