What Can Facebook Really Do For Your Company?

advertising on facebook

Are you on Facebook? There are millions of potential customers on there, just waiting for you. Through Facebook, you can market to people you would be unable to reach otherwise. It’s just a matter of knowing your options and becoming familiar with the site.

But what can Facebook really do for your company? Read more to find out.

Advertising

Many companies in a hurry to take advantage of social media marketing pass by the advertising opportunities available on Facebook. Instead, though, they should be your first stop: how would you like to advertise directly to your chosen demographic — and only your demographic? With Facebook Ads, you can limit your advertising to women in your hometown between the ages of 18 and 30. That sort of narrow focus is ideal for a small business with a clear picture of its target market. You can even limit your choices further: relationship status, workplace and other options let you profile your perfect customer.

You don’t have to have a huge budget to take advantage of Facebook Ads either. Instead, like many other websites, Facebook allows you to bid for either pay per click or pay per view ads. No matter which you choose, you can limit the amount of money you might spend in a day.

Free Marketing

Beyond advertising, Facebook does provide some free marketing opportunities. Chief among them is the Facebook Page. You can create a Facebook Page for just about anything, including your small business. You can use a Page to share information about upcoming events for your company, news and even to talk about your products. While such a Page isn’t a replacement for your company website, it can complement it by directing Facebook users to your site.

Seeking Out Customers

If you’re looking to take a more personal approach to marketing, Facebook can help you build a community focused on your product or brand. You can create groups, host discussions and invite people to show their support for your product — you could use a forum on your own site for the same purposes but Facebook might be a better choice for several reasons. For one thing, the infrastructure to build such a community can require some technical expertise as well as some money. Why reinvent the wheel when you can use Facebook for free? Also, Facebook just has more people. There are millions of users on Facebook, a number that most small businesses simply can’t hope to rival. So why not take advantage of the user base that Facebook has already built?

There is plenty of work associated with converting Facebook users into customers for your business, no matter whether you are inviting them to join a group or take a look at your business’ Facebook Page. You have to make sure that even the title of your page makes your value clear. Most Facebook users won’t click on a link unless it looks interesting — and they’ll leave a page or group immediately if it’s boring or they think you’re just trying to sell something. When you’re making a plan for marketing on Facebook, think about how you can help or interest potential customers.

Applications

If you want to dedicate some resources to marketing on Facebook, you might consider creating a Facebook application. It takes some technical know-how. If an application is fun or useful, though, it can wind up on thousands of user profiles in a matter of minutes.

One Drawback

Facebook can do plenty for a small business, but there is one fact you need to keep in mind. Despite the constantly growing numbers of Facebook users, not all demographics are equally represented. If your business caters to an older age group, marketing on other social networking sites — like LinkedIn — may give you more bang for your buck.

Reader Comments

Harmony
Sep. 25. 2008 5:46 PM
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Great comments about Facebook.  I am nust getting going on some social networking and frankly find it super time consuming.  Being part of the “older crowd” :-) I still enjoy the Facebook concept and find Linkedin not near as much fun.

A question: Someone told me today on FB that I should have the door open to add as many friends as possible.  okay…it is my personal site, but all about my business really.  Do you want anyone coming into the circle that knows what you are up to and doing?  Do you leave the doors open?
Or maybe i just need to do as you suggested, and set up a biz page that let’s everyone in.


Marketing Directory
Sep. 28. 2008 12:10 PM
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Thank you for telling a free source for getting some customers for our company.
But in reality we need to do this following some guidelines. Otherwise people will consider it as spam. Advertising, free marketing these options i like mostly in your article.


Sigurfreyr
Dec. 8. 2009 11:42 PM
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Putting the adds on the left side really disturbs reading this article. It´s much better to read the copy and glance on the adds. This way it just fuels small marketing for your site.


jeff
Oct. 29. 2011 7:19 PM
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People are more inclined to look at a personal page than a business page.


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Mar. 4. 2014 2:33 PM
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the whole thing with Facebook or any social media, really, is to be honest. If you exaggerate things and only use words like “top quality” or “finest products”, you’ll never have the succes you wanted.


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May. 11. 2014 5:25 PM
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Facebook plays an important role in order to build a business, but most of the cases Social platform ads are not viewed by the visitors of the original site.feather banner flags


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May. 26. 2014 11:27 AM
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Facebook has a lot to do in my small business. I can use facebook for advertising.


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Jul. 22. 2014 6:30 PM
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Jul. 25. 2014 7:32 PM
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I’m thinking at alternative modes of traffic for my website, because the search engine can be pretty unstable. Facebook does look like a good option, although it does look like mostly paid traffic, which is good, but can be very costly. The only way to justify it is if you generate revenue on your traffic, otherwise, it’s pointless.


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Nov. 20. 2014 3:16 PM
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I see in facebook a good points of promoting your company directly, with spontaneous customers. They will see your ads, launch your company’s site, buy whatever they need and remember you if you have good quality products. Facebook can bring you alot of help.


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