With all of the information floating around on the internet (and in the real world), it can be tough to figure out what is and isn’t good for your small business.
In this article, we’ll take a look at some of the most common misconceptions about small business marketing and talk about why it might be a good idea to abandon them.
Myth #1: Designing ads yourself is a good way to save money
Unless you know the difference between a vector and a bitmap, understand the rule of thirds, and know about kerning, it probably isn’t a good idea to design your own ads or corporate identity. The public has a very sharp eye, and will quickly see the little red flags that show the true origin of your marketing materials. Having a home-made logo will tell people that you aren’t well established and can’t afford a professional. It’s a much better long term decision to just pay for it to be done right.
Myth #2: The bigger the audience, the more customers you’ll get
A bigger audience is usually a less targeted audience. A less targeted audience will get fewer conversions. In the end, a large audience means you’ll spend a lot more money for the same number of interested potential customers.
Myth #3: All publicity is good publicity
Since small businesses generally operate in smaller markets, bad publicity can really hurt. A bad rap can travel very quickly through local circles and can easily damage your sales. On the flip side, a good recommendation can just as easily boost your business.
Myth #4: You only need to market until you build up momentum
Having momentum is a good thing, but it’s very important to keep on the ball. Markets can change quickly, and people get bored fast—so stay on top of things to make sure your business continues growing over the long haul.
Myth #5: A really great product will sell itself
Even great products need marketing to really succeed. Having the right message, and delivering it to the right people, will help take your great product and turn it into a great small business with great sales. The product alone isn’t likely to do that.
Visitor Added Myth: It’s okay to write your own ad copy
Commenter Naomi Dunford (from IttyBiz) mentions that it is not a good idea to write your own marketing copy. There are trained professionals who do this and will be much more effective.
What do you think about these small business marketing myths? Have you heard them before? Are there any other myths you want to mention? Let’s discuss them in the comments.
Also, something new we’re doing for subscribers. If you subscribe to our feed (either with rss or email), you’ll get 3 more bonus myths. Look out for more of these subscriber extras in future articles.