This post is about a simple concept. It’s the number one reason that marketing campaigns succeed, and the number one reason they fail.
(Hint: it has nothing to do with goldfish)
The most important part of marketing is taking action
How many times have you seen an incompetent person running a very successful business? I bet you could think of a dozen ways to improve their business, but their business is strong anyway because they take action.
All the ideas in the world won’t bring in a single customer if they aren’t acted upon.
The most likely reason your marketing isn’t working
At SmallFuel, we’ve run in to dozens of businesses whose marketing wasn’t working simply because they weren’t doing it. Most small business owners have lots of great ideas, but problems invariably arise with execution.
A marketing campaign is guaranteed to fail if it never starts.
Rise above the crowd, ignore barriers, and take action
There are many reasons not to act: potential for failure, embarrassment, fear, perfectionism, lack of time, lack of direction.
There are two good reasons to take action now—you will learn from it, and you will grow your business. Make action your number one priority.
P.S. Wondering where the solution is? Next Monday I’ll be posting lots of impressively good resources that help you take action. Make sure you subscribe so you don’t miss it : )