Is Your Corporate Identity Seductive?

Create a seductive corporate identity
I’ve written a lot over the past weeks about how to find out who your customer is, how to discover what they want, and how to write benefits that attract them.

Now, it’s time for me to ask the next question.

Is your corporate identity seductive? Does it ooze benefits and attract new customers?

Or is your image dull. lifeless. boring.

Read more to learn what makes your company attractive (and what will have people running for the hills).

Having a corporate identity that is attractive boils down to four main points:

  1. Is your identity consistent? The best way to help people remember you is through repetition. But, what if you have a different logo or typeface on all of your materials? Potential clients won’t be able to recognize you. And there’s more, changing your appearance can confuse and frustrate people. Keeping a consistent image throughout everything you use is the first step towards creating an identity that will sell your company and seduce clients.
  2. Does your identity reinforce your benefits? Yet again, we come back to repetition. With a name, logo, slogan, website, and intro speech that all say you’re the best computer fix-it guy, you’ll have an easy time convincing people that they should come to you with computer problems. To create a seductive corporate image, you need to come up with great benefits (that relate with your target market) and echo them over and over again.
  3. Are you ‘classy’ or ‘cool’? Or friendly, or old-school, or cutting edge, or professional? The point is; does your image put out the same feel that your target audience wants? Chances are you won’t seduce many lawyers by putting out the ‘cool kid’ image. And it’s not likely you’ll attract many 20 somethings with the dry professional look. Each market needs a different feel, so make sure your company’s image matches up with the people you’re showing it to.
  4. Is your image focused and to the point? Can you imagine what would happen if I gave a marketing speech to a group of business people and started talking about dress codes or office decoration? I can guarantee the audience wouldn’t be happy. They wouldn’t remember what I was talking about, either. The same premise applies to your company’s image: keep it razor focused, and you’ll be rewarded with people who remember what you do and call you the ‘expert’ (really, it’s true).

It is important to remember that no matter what feel or benefits your corporate image shows, it has to look professionally done. People don’t want to do business with companies that can’t afford to pay for a logo, it’s a trust and credibility issue.

Do any of you have a new logo or identity you’d like to show off? Feel free to drop a link in the comments, along with a little explanation to set the stage.

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Reader Comments

Aug. 20. 2007 9:11 PM
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I absolutely agree with the above post.


Aug. 20. 2007 10:16 PM
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I loved this post. I preach this to my clients!! I would love you to take a look at my site, and give me some feedback on our logo, site, etc… I get lots of complements on it, but I’d like some real marketing professionals to dig a bit deeper and let me know what they think. Thanks so much! SmallFuel Rocks!!


Sep. 7. 2007 8:50 PM
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If anyone needs this advice it’s the franchise marketplace, where keeping identity consistent is like herding cats.  Many franchises lose control of their identity after about 7-10 locations.  Rather than reel-in the offenders, they loosen the reigns, and after that, entropy rules, and it’s too late. As with any small business it should be run as if it were someday going to be a franchise (e.g. Michael Gerber’s books.)


Dec. 13. 2011 8:22 AM
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The corporate image is like branding. Establish a strong ID fro your own company and reap the rewards. Once done correctly, customer loyalty would improve, and the amount of sales needed to attract a group of customers would not be that much.


Jul. 24. 2012 6:40 PM
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you probably have invested a lot of time in the procedure and the downtime is really impressive. What interests me is one thing further - how did you make those nice picture for the tutorial. It’s really impressive.


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昨年から アディダス JSジェレミースコットは注目雑誌も掲載。さまざまのデザイ

ン人に一目気に入る。私は例外ではないし、毎アイテム一足一足入手したい。現在はもっと多いの人は [url=“http://www.adjeremyscott.com/category-16-b0.html”]アディダス 

jeremy scott[/url]を履く、ファッション界にも自分独特のデザイン様式若い人に一番必見のアイテム。アディダススニーカー何万のアイテムで、

一家一足で君はとちらに気に入る? adidas バスケットシューズですか? [url=“http://www.adidasmise.com/adidas-

women.html”]adidas カントリー[/url]ですか?或いは アディダス ランニングでしょうか?
快適の履き心地 バッシュ 通販シューズを探すのは ナイキ バッシュ 新作です。店内いろいろの

アイテムできっと気に入るアイテムがある。男性は一般的にバスケットボールが好きで、今回ランドンのオリンピックでよく分かるでしょう? adidas バスケット或いは ナイキ レブロン入手しないと、

絶対後悔する。
アディダス スーパースターとは日本人大変好きですよね、クラシックのシリーズ永遠愛用さ

れるのアイテム。同時に アディダス クライマクール昨年から衝撃手頃の価格ので、入手の人はもちろん多いで

す。その他、 アディダス スターウォーズアディダス 翼

人気の新作のアディダスとして、街どこでも今は良く見える。 アディダス スニーカー ハイカットいろいろファッ

ション界の代表、お洒落のアイテムは アディダス ジェレミースコットからしても結構です。


arrow

昨年から アディダス JSジェレミースコットは注目雑誌も掲載。さまざまのデザイ

ン人に一目気に入る。私は例外ではないし、毎アイテム一足一足入手したい。現在はもっと多いの人は アディダス jeremy scottを履く、ファッション界にも自分独特のデザイン様式若い人に一番必見のアイテム。アディダススニーカー何万のアイテムで、

一家一足で君はとちらに気に入る? adidas バスケットシューズですか? adidas カントリーですか?或いは アディダス ランニングでしょうか?
快適の履き心地 バッシュ 通販シューズを探すのは ナイキ バッシュ 新作です。店内いろいろのアイテムできっと気に入るアイテムがある。男性は一般的にバスケットボールが好きで、今回ランドンのオリンピックでよく分かるでしょう? adidas バスケット或いは ナイキ レブロン入手しないと、絶対後悔する。
アディダス スーパースターとは日本人大変好きですよね、クラシックのシリーズ永遠愛用されるのアイテム。同時に アディダス クライマクール昨年から衝撃手頃の価格ので、入手の人はもちろん多いで
す。その他、 アディダス スターウォーズアディダス 翼

人気の新作のアディダスとして、街どこでも今は良く見える。 アディダス スニーカー ハイカットいろいろファッ
ション界の代表、お洒落のアイテムは アディダス ジェレミースコットからしても結構です。


arrow

昨年から アディダス JSジェレミースコットは注目雑誌も掲載。さまざまのデザイ

ン人に一目気に入る。私は例外ではないし、毎アイテム一足一足入手したい。現在はもっと多いの人は アディダス jeremy scottを履く、ファッション界にも自分独特のデザイン様式若い人に一番必見のアイテム。アディダススニーカー何万のアイテムで、

一家一足で君はとちらに気に入る? adidas バスケットシューズですか? adidas カントリーですか?或いは アディダス ランニングでしょうか?
快適の履き心地 バッシュ 通販シューズを探すのは ナイキ バッシュ 新作です。店内いろいろの

アイテムできっと気に入るアイテムがある。男性は一般的にバスケットボールが好きで、今回ランドンのオリンピックでよく分かるでしょう? adidas バスケット或いは ナイキ レブロン入手しないと、絶対後悔する。
アディダス スーパースターとは日本人大変好きですよね、クラシックのシリーズ永遠愛用さ

れるのアイテム。同時に アディダス クライマクール昨年から衝撃手頃の価格ので、入手の人はもちろん多いで

す。その他、 アディダス スターウォーズアディダス 翼

人気の新作のアディダスとして、街どこでも今は良く見える。 アディダス スニーカー ハイカットいろいろファッ

ション界の代表、お洒落のアイテムは アディダス ジェレミースコットからしても結構です。/./..,ljn


Feb. 16. 2013 8:07 AM
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ce done correctly, customer loyalty would improve, and the amount o


Aug. 23. 2013 6:50 AM
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Keeping a consistent image throughout everything you use is the first step towards creating an identity that will sell your company and seduce clients. Joey Atlas Review


Aug. 25. 2013 12:04 PM
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Great article Mason! Very informative, really enjoyed reading this :P Should read more posts from you now. Keep it up!


Aug. 25. 2013 12:32 PM
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That’s really sad but true that most of the companies just don’t care about their brand identity. A strong brand is genuinely valuable asset when it comes to making difference to competitors.


Dec. 10. 2013 10:39 AM
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Keeping a consistent image throughout everything you use is the first step towards creating an identity that will sell your company and seduce clients.


Dec. 18. 2013 7:12 PM
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Seductive corporate identity is so much needed. without this any business can not achieve highest revenue. You nicely presented the whole idea.


Dec. 25. 2013 5:19 PM
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This post is so informative especially the images posted here do make this blog more outstanding in comparison to others maybe this post needs to be briefed here.


Dec. 29. 2013 12:00 AM
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Going along with doing the right thing is being nice and helping people. People want to work with you if you’re nice, and if you help people they’ll help you back.


Jan. 3. 2014 5:04 PM
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Personally, I like the idea of using substance, rather than seduction to attract people, the reason why is because of longevity, substance tends to stand the test of time.


Feb. 11. 2014 1:37 PM
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Feb. 13. 2014 9:10 PM
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Corporate identity should be like this that it can attract more and more customers.


Feb. 22. 2014 7:42 AM
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Apr. 18. 2014 6:21 AM
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Sep. 29. 2014 5:47 PM
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The look of this blog is very attractive and outstanding really liked it and appreciate this amazing work of art in this blog.


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