Measure Your Advertising. Improve Your Results.

Advertising Ruler
It’s a huge undertaking for a small business owner to launch an advertising campaign, and when it does happens it feels like you can finally sit back and wait for the customers.

Unfortunately, most ad campaigns don’t work that way (unless you’re very lucky). Most of them start out so-so, and with a lot of improvement, become truly excellent.

Good measurement will help you cut your losses on campaigns that have no potential, find campaigns that do have potential, and ramp up anything that’s already working well.

It can sometimes be tricky to measure your campaign results, but when you do finally set it up, it’s usually worth it.

What are some good ways to measure advertising campaign results?

Measuring campaign results usually comes down to two things: finding how many customers each campaign is bringing in, and storing that data. Of course, a lot of systems can measure much more than this, but for starters you’ll just want to know where the calls are coming from.

How do you do this?

The easiest way to measure is to ask all of your new customers how they found you. It’s become a common practice now, and they probably won’t even blink at the question. All you have to do after that is put the information into a spreadsheet or database. Eh Voila, you have measurement.

Here are some other ways to capture information:
- Google Analytics (for websites)
- Special “doorway” phone numbers
- Unique coupon codes
- Your own observations

What to do with your measurements

Capturing good data on your advertising is only half of the battle; using that information is the other part. Thankfully, this half is fairly straight forward:

1. Cut your losses on any campaigns that cost more money than they bring in.

2. Boost spending on anything that brings in more than it costs.

3. Tweak and adjust any campaigns that are close to becoming profitable.

It’s all about learning and adaptation

Advertising is never a static thing (you’ll hear me say that a lot about marketing a small business) and it takes some trial and error to find what works best. You’ve got to measure, learn, adapt, improve, and anything else that might bring in a few more customers. The small business world is a brutal one, and the survivors are the ones who fight it out and keep improving.

Did you enjoy this post? Subscribe for more.

Reader Comments

Oct. 2. 2007 3:59 AM
arrow

I agree that measurement is a vital part of any small business’ daily activities. If a business wants to spend a few hundred dollars on an ad or even donate $20 to a local charity event, it would be good to know which effort is worth it. The results could be extremely surprising!!! Marketing is is not only about quantity, it is also about quality, and measuring results helps find the true quality of certain campaigns.


Aug. 23. 2013 6:49 AM
arrow

A lot of systems can measure much more than this, but for starters you’ll just want to know where the calls are coming from. Joey Atlas Review


Dec. 10. 2013 10:43 AM
arrow

Measuring campaign results usually comes down to two things: finding how many customers each campaign is bringing in, and storing that data. Of course, a lot of systems can measure much more than this, but for starters you’ll just want to know where the calls are coming from.


Dec. 10. 2013 10:45 AM
arrow

Advertising is never a static thing (you’ll hear me say that a lot about marketing a small business) and it takes some trial and error to find what works best. You’ve got to measure, learn, adapt, improve, and anything else that might bring in a few more customers.


Dec. 19. 2013 6:16 PM
arrow

Advertising can give the best results. without advertising it is so tough to get quick result.


Dec. 23. 2013 6:50 PM
arrow

The easiest way to measure is to ask all of your new customers how they found you. It’s become a common practice now, and they probably won’t even blink at the question. All you have to do after that is put the information into a spreadsheet or database. Eh Voila, you have measurement.


Dec. 25. 2013 5:21 PM
arrow

We have to think about this seriously. I am pretty impressed to know this.I will imply this to my new website.


Dec. 27. 2013 1:36 AM
arrow

With many of the new changes with the search engines, Google making search data private, I think that will make it more difficult to measure your advertising campaigns, unfortunately.


Mar. 7. 2014 11:14 AM
arrow

Could the watch become obsolete? As many use their cell phone to know the time instead of a watch, manufacturers of watches have needed to come up with ways to keep such time pieces afloat. Some strategies over the past year have been keychain watches and fashion designs for men and women.  menandwomenwatches


Mar. 7. 2014 11:15 AM
arrow

It has been found out after numerous surveys that making an outline of the tour well in advance can save thousands of bucks. It is understood that sometimes it is just not possible to chalk out an itinerary due to the suddenness of the trip. However, a pre-planned tour is always cheaper   myflightandhotel


Mar. 14. 2014 5:10 AM
arrow

Test inside ensure your 100% passing Guarantee.700-039 braindumps We provide you all latest and updated exam questions and answers which are easy to learn in PDF and Testing Engine Format.700-303 braindumps


Mar. 26. 2014 4:28 PM
arrow

Advertising can give us the best result. But one must know how to use this.


Mar. 26. 2014 5:37 PM
arrow

Totally is nice and this site is full of information. The quality of service delivered by SmallFuel has been outstanding. We were always presented with various service options and never felt pressured to commit to anything. Most importantly, the lines of communication were wide.this site is really awesome.thanks.


arrow

Random marketing is not working. You have to select a budget then a what to do. then make a good measurement


Mar. 29. 2014 3:06 AM
arrow

I am still learning about this. I am a marketing professional. The measurement can make it successful.


Mar. 31. 2014 8:34 AM
arrow

All that you do must be measured, so do this everyday.


Apr. 2. 2014 9:19 AM
arrow

You need to keep a close eye on your campaigns to see what works and what doesn’t and make the best of your budget.


Apr. 20. 2014 1:50 AM
arrow

Advertising is really great. It can give us the best result also.


Jun. 2. 2014 2:03 AM
arrow

Wow . Something that can help.
water damage iphone 4


Aug. 8. 2014 9:09 AM
arrow

グッチはイギリスケンブリッジ大学とブリストル大学の博士の化学家が創立するから、グッチコピーイギリスの多い多元化ハイテク会社にサービスして、この会社はAgilentTechnologiesのヨーロッパでの最大のルートのパートナーです。グッチコピーそのオリジナルブランドグッチは1つのブランドチェーン店で、所属代行は多くて有名なブランドは突然地味なことを現して派手でと百が流行する風格に変わりました。グッチネクタイ新作ブランドは強大な製品の研究開発、生産の製造、マーケティング、グッチコピー物流を持って配送して一体の総合的サービス性の企業にサービスします。


Add Your Comment

Gravatar Icon
arrow
Please enter the word you see in the image below: