Welcome New Visitor!
It looks like this is your first visit to the SmallFuel Marketing Blog, so we've assembled a quick list of must-read articles. Get some marketing tips and ideas, join in with a comment or two, and enjoy the articles!
Must Read Articles:
How I Gave Away 15 Minutes and Made $5700
Blogging for Small Business: An Overview
What Apple Can Teach You About Marketing
October 31, 2007 | Written By Mason Hipp
It’s that time of year again. Halloween is here, costume stores are springing up in so many places it’s hard to count, and everyone who is anybody is putting a scary jack-o-lantern in their logo (see Technorati for an example).
What can your business do to capitalize on the excitement of Halloween? Check out this list for 50+ ideas
Top ten ideas
- Keep the doors open late to lure in trick-or-treaters
- Run a best-costume contest on your website
- Spiderweb you’re storefront (is spiderweb a verb?)
- Give out candy with your company logo on it
- Write a blog post or article about Halloween
- Send all of your favorite people (aka customers) candy
- Hold a drawing for a free Halloween costume
- Play scary music at your store or on your website
- Put something spooky in your companies logo
- Offer to send candy to anyone who signs up for your blog
The other 43...
- Hold a Halloween party for clients and associates
- Spookify your internet ads (jack-o-lanters are all the rage)
- Advertise with a Halloween company. Think Hayrides.
- Donate your Halloween profits to charity
- Place scary clues all over town that lead to your business
- Change all of your forum avatars into a ghost
- Set up a Halloween scavenger hunt on your website
- Carve your company logo into a pumpkin
- Post pictures of your costume on your blog
- Have little animated spiders crawl around your website
- Write a list of costume ideas and post it online
- Make a list of the best Halloween parties in your area
- (for makeup consultants) Offer to give people scary faces
- Sell special Halloween versions of whatever you sell
- Design a costume for your website
- Give out pillowcases with your logo on them (for candy)
- Hold a competition for the best decorated house
- Put images of your town-Halloween-involvement on your website
- Donate lots of treats to a local charity
- Put out a free Halloween WordPress theme
- Leave lots of scary riddles in blog comments
- Make special Halloween business cards
- Put a sign that says you give out candy in front of your store
- Have all of your employees dress in costume
- Put monster feet out on the sidewalk that go to your business
- Replace your “About Us” photos with in-costume versions
- Write a collection of ghost stories to post on your website
- Submit a Halloween-related article to your local newspaper
- Write a list of safety tips to hand out in your neighborhood
- Dress up as a solicitor and go sell door to door (just kidding)
- Make and giveaway a calendar of holiday season events
- Send out a few dressed up employees to give away candy
- Lay out skeletons with their fingers pointing toward your store
- Have your company tell ghost stories at local hospitals
- Give out free pumpkin carving kits at your business
- Create a “haunted business” to draw people in
- Hold a contest for the “best ghost story” on your website
- Give out little bags of candy that include your business card
- Make special coupons valid only on Halloween-eve
- Instead of candy, give out coupons to the parents
- Send a Happy Halloween card to your clients
- Send a Happy Halloween email to your subscribers
- Give up on Halloween and plan for Christmas
Too busy, or too late, for Halloween? Don’t worry — Christmas, Hanukkah, Kwanzaa, and New Year’s Eve are all still coming. And there’s always next year.
If you liked this article, take a minute to share it with others.
Join the Discussion:
Commenting is not available in this weblog entry.Got a Blog?
Send us a trackback: http://www.smallfuel.com/trackback/65/