5 Must-Know Facts About Printing Marketing Materials

Photo by kubina on flickrDespite claims that all marketing is headed for the web, printed marketing materials can be crucial to your small business. Brochures, business cards and other printed materials can help you stick in a prospective customer’s mind in a way that a website may not. After all, it’s easier to keep a business card than it is to keep track of a business website. The importance of your printed marketing materials means that you need to make sure that they’re high quality. In some cases, that can mean paying extra to get the best printing — but if you know the facts about getting your marketing materials printed, you can often find better deals with better printers.

However, knowing what’s important when it comes to using a printer can be rather tricky, especially if you’ve never had anything printed before. In order for you to understand what’s involved with the printing process, here are 5 facts you need to know.

5 Must-Know Facts about Printing

  1. Design is an add-on: No matter what printer you work with, you’ll find that his or her primary business is definitely not design. That doesn’t mean that you can’t find a printer with a good design staff, but the cost of the design work will almost always be more than you can arrange through an individual designer. If your preferred printer recommends a designer or two, it’s fine to check them out — but you’ll often find a better price by looking for a designer on your own. The only drawback with bringing in your own designer is that you must make sure that your designer gets the printer’s specs. An experienced graphic designer can tell you exactly what specifications he or she needs to complete your project.
  2. Not all printers are created equal: Different printers offer different specialties. Online printing solutions, for instance, offer good quality service on relatively simple projects. If you need a business card — and you already have the design — you can get them printed up with high quality and low expense by going online. But those same printers just can’t offer as good a solution on anything even a little out of the ordinary. In those circumstances, you’ll be better off with a printer you can describe your needs to in person.
  3. Paper makes all the difference: While the weight or brightness of a paper may not seem important, it can make a huge difference in how your marketing materials turn out. You have to know throughout the planning, designing and printing portions of the process just what paper you are going to use — a change in materials at any point can change both your budget and just what your designer and printer need to do to guarantee a quality product. Printers are very aware of this fact, and a good printer will walk you through your paper options if you ask.
  4. Go local and make a deal: If budget is a concern whenever you’re thinking about a new marketing project, it’s important to build a close relationship with a local printer. Small print shops have more flexibility to make deals. If, for instance, you’re willing to work with the paper the printer has on hand, it can make a major difference to your budget. It is important, however, to keep in mind that paper costs are on the rise, reducing just how much of a bargain you can make.
  5. Consistency is crucial: No matter how many copies of a particular marketing piece you’re printing up today, you’re probably going to have to go back for another batch at some point. Business cards are a good example — you’ll probably be using the same business card design for quite a while, and you want each printing of your business card to look the same. That means going back to the same printer whenever you can. If you want to make sure your business cards match your brochure (and it’s definitely worthwhile to do so), you’ll also want to be able to go back to your designer.

With these facts in hand, you can set out to find a printer capable of completing your project — within your budget. As you work through a few printing projects, you’ll find that you’ll pick up more information about printing and what kinds of materials you can use to market your business. But you’ll also find yourself coming back to these simple facts time and again.

If all of this information seems like too much to process, you could hire someone trusted to do it all for you. Most marketing companies, including SmallFuel, will handle all of these details and be able to make informed and insightful marketing decisions based on your needs and marketing goals.

What do you do? Any tips or suggestions we’ve left out?

Top image by kubina.

Reader Comments

Jul. 31. 2009 5:07 PM
arrow

Along the lines of consistency: make sure that you understand your local printer’s capability and strengths, because if you settle on a printer too quickly and your project is not their typical project, they may very well outsource it – provided it wasn’t a job that you absolutely must be on-press with.


Aug. 27. 2009 12:18 AM
arrow

Hello,

I’ve walked many clients through the printing process and I would add “Quantity” to your must-know list. The fact that the quantity of items you print at one time is a HUGE factor in the price is not always easy to understand for people new to print ordering. By keeping your design as timeless as possible (i.e. limit specific dates/data and hold off until you get your new phone number, etc) and printing a higher quantity now, you’ll save a ton of money down the line.

Ask your printer about the typical price break quantities for your project and you may find that you’ll pay half the price-per-piece if you order everyone in your office’s business cards at the same time, rather than individually. This is because you only pay one set-up fee and since the printing press is super fast (the time on press and the paper are the biggest expenses), printing the extra sheets may only cost you 10% more. Wow. huge savings.

I could go on and on of course, but I’ll spare you. Just don’t forget to ask for your designer’s help. They’ll be able to get you a better product and can probably save you money.

Thanks for the blog post!


Regards,
Gage Mitchell, AIGA

:: Graphic Designer
:: GageMitchell.com


Sep. 5. 2009 1:32 PM
arrow

I am working with marketing in Denmark and is searching for inspiration in the digital world. Thanks for inspiration


Aug. 18. 2010 7:42 PM
arrow

Here is a solution to all of the above must know facts.

Small online printing and design service companies with real people, should you need a personal touch or unusual product

Consider using www.design-business-cards-online.com for your business card and other standard print materials. Here you can design your own business cards, postcards, letterhead, envelopes, etc. with out having to spend money on costly design services.

If you decide that you would like professional design services, just let us know


Sep. 24. 2010 7:33 AM
arrow

movie listing toronto http://moviestrawberry.com/films/film_the_core/ bdsm movie clips <a >the villain</a>
lost in space movie pictures http://moviestrawberry.com/films/film_the_road_to_guantanamo/ pussy fuck movie <a >departed movie endings</a>
super bad movie http://moviestrawberry.com/films/film_23_paces_to_baker_street/ free lesbian movie gallery <a >ghost whisperer</a>
movie actor photos http://moviestrawberry.com/films/film_russell_howard_live/ movie clips   crash <a >movie showtimes for 33805</a>
movie listg http://moviestrawberry.com/films/film_the_pacifier/ the movie apocolipse <a >the queen</a>
forceful sex movie http://moviestrawberry.com/films/film_monday_monday/ new apollo movie from ron howard <a >pablo fransico movie downloads</a>


Oct. 31. 2011 3:31 AM
arrow

Print marketing is a waste of time as far as I’m concerned.  Especially if you are primarily an online business.


Feb. 6. 2012 7:54 AM
arrow

There are times where companies cannot rely on internet marketing to gain exposure. This is especially true for businesses where their customers do not go online at all. SEO techniques would not help them as much as finding a good printing company. If the printing company charges too much for a good design, getting online help is also a good idea.


May. 10. 2012 4:47 PM
arrow

Not all printers are created equal: Different printers offer different specialties. Online printing solutions, for instance, offer good quality service on relatively simple projects. If you need a business card — and you already have the design — you can get them printed up with high quality and low expense by going online. But those same printers just can’t offer as good a solution on anything even a little out of the ordinary. In those circumstances, you’ll be better off with a printer you can describe your needs to in person.


May. 15. 2012 2:51 AM
arrow

Postcards can work well, depending on what business you are in.  Seems to work for contractors and construction companies.


Jul. 26. 2012 10:19 AM
arrow

Online marketing is in vogue these days, the era of print media seems to have almost disappeared


Aug. 3. 2012 8:55 PM
arrow

Thank you for any other fantastic article. The place else may anyone get that type of info in such an ideal approach of writing? I have a presentation subsequent week, and I’m at the look for such info.


May. 16. 2013 10:30 AM
arrow

As you work through a few printing projects, you’ll find that you’ll pick up more information about printing and what kinds of materials you can use to market your business.
Feel free to surf to my website; Kyle Leon Customized Fat Loss Scam


May. 26. 2013 11:41 PM
arrow

Some of these tips will come in very handy, I am grateful to have learned them.


Jul. 19. 2013 8:31 AM
arrow

Year 2012 has been quite eventful. SRSG also witnessed events and evolved in terms of business verticals, technologies, people and processes.
Autodesk graphics
RODE audio


Oct. 26. 2013 8:21 PM
arrow

Very good points you wrote here..Great stuffI think youve made some truly interesting points.Keep up the good work


Nov. 20. 2013 6:52 AM
arrow

I am wondering if print still works today. I think that a news blog or a blog will work better than print. Although books are still working, it is still better to create an online medium so that people can access it through their gadgets.


Dec. 30. 2013 10:35 AM
arrow

I am from the printing industry and my opinion is very different with other marketing strategists. If you want to improve your marketing effort please make sure your design for just simply eye catching. Thank you very much for sharing this great and informative post. CD Jackets


Jan. 10. 2014 6:32 PM
arrow

Great work! This is an amazing.I appreciate to this one.
assignment writing service :: coursework specialist


Jan. 15. 2014 10:59 PM
arrow

It would probably make more sense to hire a professional printer company to take care of your printing needs. It will most likely be cheaper in the long run. Before using a local printing company check online. There are many other cheaper places like vista print or nextdayfliers.com I ended up getting 5000 high quality business cards that I designed myself for a little more then $50.00. The local shop was only going to give me 250 cards for that price. call an orlando car accident lawyer now


Jan. 26. 2014 7:14 AM
arrow

This blog is very interesting .  i like it very much , i really enjoyed reading this.
Get MGT201 final term solved papers


Feb. 1. 2014 8:11 AM
arrow

Great to know this special five tips and i always remember these tips for regarding Printing Marketing Materials.
marketing dissertation help | psychology dissertation at dissertation palace


Feb. 12. 2014 6:36 PM
arrow

Printed marketing materials can be crucial to your small business. Online printing solutions, for instance, offer good quality service on relatively simple projects.
hr research paper


Mar. 11. 2014 11:48 AM
arrow

Kitchen Alternatives is a full service kitchen and bathroom remodeling company that will help you create the perfect kitchen or bathroom for you home.
Best Kitchen remodeling company

Bathroom design rochester NY

Small kitchen remodeling


Apr. 9. 2014 6:21 AM
arrow

I have found your article remarkable about being noticed for the new explored printing design techniques is actually highly plausible. Seems good time spending for betterment. http://www.leatherp.com/products/Mark-Wahlberg-Brown-Contraband-Leather-Jacket.html


Apr. 9. 2014 4:50 PM
arrow

Your content is valid and informative in my personal opinion. You have really done a lot of research on this topic. Thanks for sharing it.
gazduire web gratuita


Apr. 11. 2014 9:48 AM
arrow

Guar protein ffer a wide selection of products for your specific requirements. Established in the year 2008, we are one of the leading Manufacturer, Exporter and Supplier of Compound Guar Protein Meal Feeds and Poultry Feeds.
Guar Meal churi
Microlam roasted korma
Guar meal exporter india


Apr. 19. 2014 11:42 AM
arrow

Even the prettiest websites online aren’t the most successful ones. It takes more than a pretty site with bells and whistles to make a website successful. That is where Syracuse Web Pages comes in, located in Syracuse NY we can offer you a great looking site but one that is easy to use and easy to navigate.
Syracuse NY ecommerce services
Syracuse NY Wordpress service
Syracuse NY SEO


Apr. 20. 2014 8:12 PM
arrow

At the same time those same printers simply can’t offer as great an answer on anything even a bit unheard of. In those circumstances, you’ll be better off with a printer you can depict your needs to in individual. Peoria Carpet please feel free to visit our site.


Apr. 24. 2014 8:13 PM
arrow

Awesome blog! Its not all publishing organizations were created equal. You will find people that are able to present you with color publishing for ones marketing Peoria Carpet in Peoria AZ and advertising collaterals.


May. 7. 2014 7:39 AM
arrow

This is the ancient afire actually acquire glimpsed you’re beatific and do evocative of to accustom you – it’s actually ambrosial to accent at and that i am bound for your diligence. Phoenix Computer Repair


May. 7. 2014 5:55 PM
arrow

Great blog! Digital camera Printing –The item is just about the most in-demand printing technique considering. Digital camera printing is incredibly useful http://binaereoptionenbroker.eu/ since it reduces enough time to complete the actual printing course of action.


May. 20. 2014 11:40 AM
arrow

It really helps in my Marketing Assignment Thank You!


May. 20. 2014 2:11 PM
arrow

Even when you’re not necessarily the staff prodigy, it is possible to outsmart the opponent simply by learning all you could can in regards to the game. Use the human brain power to be able to beat your competitors.Jasa Aqiqah Tangerang
Aqiqah Tangerang
Jasa Aqiqah tangerang
Jasa Aqiqah Di tangerang
Jasa Aqiqah Bintaro


Jun. 19. 2014 4:55 PM
arrow

Printing marketing material is very important if your are into services business. Most of the small business no longer pay attention to this strategy. Here’s a good read : http://essayleaks.blogspot.com/2012/10/essay-on-challenges-for-marketing.html


arrow

The only drawback with bringing in your own designer is that you must make sure that your designer gets the printer’s specs. An experienced graphic designer can tell you exactly what specifications he or she needs to complete your project.


Jun. 25. 2014 12:06 PM
arrow

arketing material is very important if your are into services business. Most of the small business no longer pay attention to this strategy. Here’s a go


Jul. 1. 2014 11:24 AM
arrow

I think the way you write feels like having so much passion and you have put it in a way that everyone can understand. Must appreciate the great posts you have written here about Tao of Jobs in USA article.


Jul. 3. 2014 12:13 PM
arrow

The post is written in very a good manner and it entails much useful information for me. I am happy to find your distinguished way of writing the post. Now you make it easy for me to understand and implement the concept about Hostgator Coupon Codes.


Jul. 3. 2014 12:38 PM
arrow

You’re so cool! I don’t think I’ve read anything like this before. Thanks for your personal marvelous posting about Hostgator Coupon Codes!


Jul. 3. 2014 12:47 PM
arrow

I want you to thank for your time of this wonderful read!!! I definitely enjoy every little bit of it and I have you bookmarked of your Hostgator Coupon Codes to check out new stuff of your blog a must read blog!


Jul. 8. 2014 4:31 AM
arrow

Thank you for another essential article about IPage review. Where else could anyone get that kind of information in such a complete way of writing? I have a presentation incoming week, and I am on the lookout for such.


Jul. 8. 2014 5:02 AM
arrow

Thank you for making things easier for others who are kind of interested in learning more about this, really appreciate it, please keep adding more related information About Hostgator.


Jul. 8. 2014 5:06 AM
arrow

A fantastic webpage about IPage always comes-up with new and exciting information and while analyzing I have think this webpage is really have all those fantastic that are qualified a webpage to be a fantastic one.


Jul. 18. 2014 5:47 AM
arrow

The tips you mentioned above were undoubtedly the best key points for the marketing materials. Many of the people don’t know these tips and keep failing all the time. You gave them a push to success. Thanks.


Jul. 19. 2014 10:15 AM
arrow

Shopping for kids’ clothing and apparel can be as complicated as, or even more complicated than, shopping for adults’ clothing.


Jul. 19. 2014 10:16 AM
arrow

Use the helpful suggestions and tips offered within this article to better understand the process and steps that are necessary to become a Texas lawyer.


Jul. 19. 2014 10:16 AM
arrow

A good doctor is often assessed on his bedside manners as well as his healing skills and the legal profession is similar in some respects.


Jul. 19. 2014 10:17 AM
arrow

The sprawling US Medicare system takes into consideration the growing needs of home health care services in the nation.


Jul. 19. 2014 10:18 AM
arrow

Performance health coaches can take you from flaunting a spare tire around your midsection to being sexy and toned fast. Learn the top reasons to use them.


Jul. 22. 2014 7:22 PM
arrow

I was in printing, design and graphic arts for 30 years before going into real estate and I can tell you there is no reason to pay a lot for printing these days unless you need a really high end corporate brochure or something like that. For flyers, brochure and postcards you can find great vendors on the internet that do volume business, and they will be cheaper than many local resources. Some of these even have design tools, which will save you the cost of the designer.

The other thing: don’t go nuts. If you have a good product or a strong message, a more expensive design and/or slightly better printing doesn’t matter. Come up with an attention grabbing headline. Highlight the strengths of your product or services. You don’t really need a fancy design or a super high quality print job to communicate your message effectively.

Ultimately the design and/or the print quality is not going to convince people whether or not to utilize your product. What will sway them is the message, and the medium is only a small component of that.


Aug. 5. 2014 9:18 AM
arrow

I tag it to my favorite’s internet site list and will be checking back soon. Please check out my web site also and let me know what you think about Fat Loss Factor Review.


Aug. 7. 2014 8:38 PM
arrow

No, I don’t agree (point #1) - design is not an add on - its a must!


Aug. 18. 2014 10:13 AM
arrow

Printing these days should cost a lot. You can find reasonable printing services everywhere.


Aug. 19. 2014 9:21 AM
arrow

Your amazing insightful information entails much to me and especially to my peers. Thanks a ton; bluehost coupon.


Aug. 21. 2014 12:19 AM
arrow

Of course design is an add on for printing. Its the most important thing in the whole process. Its actually being done by professionals only for professionals.


Aug. 22. 2014 11:05 AM
arrow

Your program can be decorative, features a lot more flair, and a few neat functions just like ‘Mixview’ that will help you quickly see linked collections, tracks, or maybe additional end users associated with what you’re listening to. nice infromation in relation to Phen375


Aug. 26. 2014 12:29 PM
arrow

Go local and make a deal: If budget is a concern whenever you’re thinking about a new marketing project, it’s important to build a close relationship with a local printer. Small print shops have more flexibility to make deals. If, for instance, you’re willing to work with the paper the printer has on hand, it can make a major difference to your budget. It is important, however, to keep in mind that paper costs are on the rise, reducing just how much of a bargain you can make.


Aug. 27. 2014 3:41 AM
arrow

design is the most important without that its all out the window


Sep. 10. 2014 10:22 AM
arrow

Much obliged concerning taking this chance to talk about this; I acknowledge with this and in the event that you have some more data please impart it to me about Vision without Glasses Review.


Sep. 11. 2014 5:33 AM
arrow

Greetings! I like your written work to such an extent! Offer we keep up a correspondence additional roughly your post on AOL? I oblige a master on this space to tackle my issue. May be that is you The Magic of Making Up! Looking ahead to companion you. An online journal like yours ought to be acquiring much cash from AdSense.


Sep. 11. 2014 12:30 PM
arrow

That i appearance forward that will late messages and most likely will give the site using my best Facebook or twitter social occasion thank Fatcow Coupon: )


Sep. 12. 2014 8:10 AM
arrow

Appreciative concerning offering personality boggling information about Bluehost coupon article with us. i like your post and all you offer to us is overhaul and truly edifying, a surety of appreciation is organized up concerning advertising.


Nov. 6. 2014 7:32 AM
arrow

Hi there, nice posy
click


Nov. 6. 2014 11:58 AM
arrow

I thanks the author to post such an informative article. For medical billing services visit Medical Billing Services provides you all the needs about Medical billing.


Nov. 10. 2014 10:36 AM
arrow

design is the most important without that its all out the window Do My Coursework


Nov. 13. 2014 4:00 PM
arrow

Appreciative concerning offering personality boggling information about Bluehost coupon article with us. i like your post and all you offer to us is overhaul and truly edifying, a surety of appreciation is organized up concerning advertising. Medical Billing Services


Add Your Comment

Gravatar Icon
arrow
Please enter the word you see in the image below: