5 Marketing Mistakes To Avoid At All Costs

Marketing Mistakes
Communicating with potential customers is one of the foundations of marketing any company—and it’s something that many people ignore for far too long. Some mistakes in how you discuss business or sell your product will quickly turn away clients. Other mistakes will just leave money on the table.

Think about what you typically say to potential customers. Which words do you choose? Which angle do you take to stir their interest and sell your product?

It’s very important to consider these things, since the words you choose can significantly influence your income.

Here is a list of five things you should never do when talking with your potential customers:

1—Never Knock the Competition

One mistake many people make is knocking the competition in the hopes of boosting positive perception of their own business. It’s a bully’s attitude and one to avoid.

A better idea is to tell people why your product is good – better than the next business’s – without dragging them down in the gutter. By doing so, you show that you have integrity and respect for your competitors and that you believe in the value of what you sell.

2—Never Make People Feel Stupid

“You’re not doing that, are you?” Patronizing people is a common mistake. It makes people doubt themselves and feel embarrassed and silly. They haven’t done anything wrong. They just didn’t choose your products or services, that’s all.

Acknowledge that potential customers have been doing X action or using Y product and make them feel like this decision was fine – because it was. You can then point out how your product or service offers more value or better results.

3—Never Forget Initial Contact

When you’ve been in contact with a potential customer already and have a second opportunity, recall a detail about the initial encounter. Otherwise, you leave the customer feeling like he or she is forgettable – not a good feeling.

Want a trick for those moments when you just can’t remember a thing? Ask, “Did you have that shirt on last time when we met? No? Oh, well I really like the color. It suits you.” The person feels flattered and memorable – and may be more in the mood to listen to you!

4—Never Ask Too Many Questions

Some people try to determine the needs of potential clients by flinging out a hundred questions and hoping one sticks. Avoid asking too many questions; ask the right questions and listen to the answers.

Make sure that the questions you ask have to be answered by more than a yes or no. Pay attention to what the person says to determine needs, hopes and desires. Narrow in to what the person really wants and then provide it.

5—Never Seem Desperate

No matter how badly you want this consumer to become a customer, never appear desperate. Desperation turns people off and doesn’t sway many into becoming a loyal customer. Be confident, be honest, be forthcoming and be ready to let go.

Your goal in marketing is to create a positive and memorable consumer experience, even if the person didn’t become a customer at the moment in question. The more favorably people perceive your business or offerings, the more likely they are to think of you the next time they want to buy.

Reader Comments

Harmony
Oct. 2. 2008 2:41 AM
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NO Desperation! The world is too abundant - said even in our present economic crisis.  Deseperation is fear..and says you are focused on the wrong outcome.  People smell it.


Mason Hipp
Oct. 7. 2008 3:40 PM
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Hi Harmony,

Definitely true. Desperation makes people feel bad, it makes them uncomfortable, and above all else it makes them want to buy from someone else. Definitely not something we want in today’s climate :-)

Thanks for the comment.


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Oct. 22. 2008 10:23 AM
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Claudiu Geanta
Oct. 30. 2008 1:50 AM
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Number 5 is a great one. Even in these harsh economic times, you should never, never, ever look deperate even if you feel you lose the client. A sober retreat is much better than a shameful one.


Easy Profit Pack
Nov. 4. 2008 9:25 AM
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Well Point 3 and 5 are on the button. There are many times, I feel that I lose out on prospective clients because I seem a bit too eager and sometimes a bit too desperate.

That is something that I have to work on.


Lisa Beers
Nov. 22. 2008 10:45 PM
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I love #2 and totally believe in it but in a different way. As a web designer I’m careful to always talk in lay terms to clients. I have been told so many times that I was hired for the job mainly because the client could totally understand what I was talking about, and it gave them a comfort level in dealing with me further. Our goal isn’t to impress prospects with industry jargon, it’s to understand and need their needs, and this applies to any industry, not just web design. Great article all around James!


Michelle
Dec. 13. 2008 10:55 PM
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Freedom is from God only. There is no fear in love, there no shame in His forgiveness, there is only perfect peace and love even in hard times. There is total satisfaction and security in His love. What are you all missing in USA ? Why aren’t you happy ? Look arround you. All you guys need here is love. Then you will need no marketing.


John
Oct. 31. 2011 3:32 AM
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Knocking the competition can work.


Discover Your Treasure
Jun. 12. 2012 2:24 PM
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It is very important mistakes and in fact good advices.
But I’m not agree with you about not speaking about competitors. Sometimes your client needs to know what you have and what the others have, and what the power points in your product/service to deal with you not other competitors.

Of course I don’t mean to kill your competitors .. absolutely not.
Speak about then in respect way and offer their advs & disadvs honestly.

I mean generally, that client is admiring by the person who to knows a lot about his field and market and knows a lot about the others.

I think by this way you can build a strong relationship with customer and a lot of trust.

This is my opinion :)

Thank you so much for this good article.


Customized Fat Loss
May. 16. 2013 10:56 AM
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A better idea is to tell people why your product is good – better than the next business’s – without dragging them down in the gutter.


Customized Fat Loss
May. 16. 2013 11:01 AM
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Some mistakes in how you discuss business or sell your product will quickly turn away clients.
For more info click here: Kyle Leon Customized Fat Loss PDF


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Dec. 3. 2013 10:58 AM
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Compuchenna Okoye
Mar. 30. 2014 1:36 AM
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Those are some excellent tips. I think giving away a lot of free stuff, has a way of building up a lot of trust with you and your client. People want to feel they can trust you, so emphasis should be on that more than anything else.


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Luicy
Nov. 20. 2014 3:13 PM
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A small correction: keep your calm, knock your competitors in an invisible way, don’t let them know you did it.. sounds malefic, ask them simple questions, all about the subject, don’t walk into their personal life.


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