What McDonalds Can Teach You About Sales
When it comes to selling, there is little that McDonalds doesn’t know. Being around for almost 60 years, they have had time to explore just about every possible way to sell more. And they’ve found some good secrets too – like selling package deals.
Package deals are great for selling merchandise or services. Shoppers like it when everything they need is right there and they don’t have to think too much. Sellers like package deals too, because they’re easily presentable and boost sales as well.
In this post we’ll show you how McDonalds uses packages to sell lots, and then we’ll show you how you can use packages can improve you’re own sales. Read on for more…
Have You Made Marketing Plans For Christmas?
Christmas may seem far off right now, but it’s creeping up on us. There are a few things besides presents you may want to be thinking about, especially if you have a small business to market.
Many business owners use the winter holidays as an opportunity to thank and reward their customers. Some business owners send out a small gift to clients, others offer a holiday discount — but no matter what sort of marketing you’re planning for the holiday season, now is the time to start.
5 Marketing Mistakes To Avoid At All Costs
Communicating with potential customers is one of the foundations of marketing any company—and it’s something that many people ignore for far too long. Some mistakes in how you discuss business or sell your product will quickly turn away clients. Other mistakes will just leave money on the table.
Think about what you typically say to potential customers. Which words do you choose? Which angle do you take to stir their interest and sell your product?
It’s very important to consider these things, since the words you choose can significantly influence your income.
Here is a list of five things you should never do when talking with your potential customers:
What Can Facebook Really Do For Your Company?
Are you on Facebook? There are millions of potential customers on there, just waiting for you. Through Facebook, you can market to people you would be unable to reach otherwise. It’s just a matter of knowing your options and becoming familiar with the site.
But what can Facebook really do for your company? Read more to find out.
Know What Your Website Is Doing: An Intro to Analytics
Websites are pretty much a requirement for marketing a business these days. But it can be hard to figure out just how successful your site is — is it bringing you new customers? Is it helping to educate your existing clients?
To begin to answer these questions you need take a look at your website’s traffic. You need web analytics.
5 Tips for Keeping Your Contacts Straight
No matter what business you’re in, you need to know people. No matter how detailed your marketing or public relations plan is, there are times that you will need contacts who can help you promote your business. A reporter at the local newspaper or a blogger who covers your niche is a contact worth cultivating: these are the people who can help your company become a success.
But not all contacts are so clear cut. Maybe you have a list of past clients or sales leads that you want to use for marketing. You might have a list of local companies that might be interested in your product. All of these contacts, plus your friends in the media, make for plenty of names and email addresses to juggle.
Managing all of these contacts can be a major endeavor, but there are a few ways to simplify the process.
5 Tips for Successful Long-Term Marketing
We all try to convince people to buy on first contact, but the reality is that this situation rarely occurs. Some report that it takes about seven or eight points of contact before you convince someone to buy
This is why taking a long-term view, and marketing consistently, matters so much. The more a person sees your logo, your name or your product, the more likely that person is to move from prospect to buyer. Exposure counts and you need to do everything you can to make that exposure happen.
Most people make half-hearted attempts at marketing. They skimp on expenses and advertise only every now and then. It's true that it can get expensive to continually buy ad space or maintain marketing campaigns.
But if you don't have the consistent exposure, you're losing out on sales.
Focusing on the short-term immediate costs isn't the way to go;. Marketing is a long-term affair. Its goal is to increase your sales over time and grow your business from a clientless entity to one with a solid base of customers.
Here are five tips to help with your long-term marketing ventures:
