5 Must-Know Facts About Printing Marketing Materials
Despite claims that all marketing is headed for the web, printed marketing materials can be crucial to your small business. Brochures, business cards and other printed materials can help you stick in a prospective customer’s mind in a way that a website may not. After all, it’s easier to keep a business card than it is to keep track of a business website. The importance of your printed marketing materials means that you need to make sure that they’re high quality. In some cases, that can mean paying extra to get the best printing — but if you know the facts about getting your marketing materials printed, you can often find better deals with better printers.
However, knowing what’s important when it comes to using a printer can be rather tricky, especially if you’ve never had anything printed before. In order for you to understand what’s involved with the printing process, here are 5 facts you need to know.
5 Marketing Blogs You Need To Read Every Day
Marketing doesn’t work in a vacuum: even the best marketers spend some time every day keeping up with new information in the field. That used to mean subscribing to industry magazines, going to marketing conferences and using other resources that were only affordable if you were doing marketing all day, every day. With the advent of blogs, though, there is plenty of marketing information available immediately and freely. Even better, it’s already broken down into articles short enough that a small business owner can read a few over the course of a busy day. There are thousands of quality marketing blogs available, but there are five that we’d particularly like to recommend reading every day — in addition to SmallFuel Marketing, of course.
Templating Your Press Releases: Save Time and Money
Press releases can be a great tool for getting your news into the media’s hands, but crafting a new press release for every announcement can be costly and time-consuming. Unless you have someone on staff that can put together a well-crafted press release, you’ll have to spend time finding a writer every time you want to send one out.
But there is an approach that can help you cut down the time and money you spend on press releases: templates. By templating your press releases you can save time and effort on each release, and if done well you can even improve the overall quality of the announcements you put out.
Using a Portfolio: How To Market Your Business By Hand
Putting together a physical portfolio can be a great way to market your small business, whether it’s an offline or online venture. The oft-overlooked folder stuffed with goodies can be just the trick for getting exposure with new potential clients, network easily with other small businesses and possibly increase sales as a result.
A portfolio folder is contains your business profile information, and you leave it with potential customers to browse through. It holds contact information, samples and anything that helps introduce you and your business to people.
A portfolio folder is a great marketing tool, no matter how small your business. It gives people something tangible and helps them learn who you are, what you offer and how you can help them. That folder makes you look good, gathering all your information attractively together in one handy place.
What McDonalds Can Teach You About Sales
When it comes to selling, there is little that McDonalds doesn’t know. Being around for almost 60 years, they have had time to explore just about every possible way to sell more. And they’ve found some good secrets too – like selling package deals.
Package deals are great for selling merchandise or services. Shoppers like it when everything they need is right there and they don’t have to think too much. Sellers like package deals too, because they’re easily presentable and boost sales as well.
In this post we’ll show you how McDonalds uses packages to sell lots, and then we’ll show you how you can use packages can improve you’re own sales. Read on for more…
Have You Made Marketing Plans For Christmas?
Christmas may seem far off right now, but it’s creeping up on us. There are a few things besides presents you may want to be thinking about, especially if you have a small business to market.
Many business owners use the winter holidays as an opportunity to thank and reward their customers. Some business owners send out a small gift to clients, others offer a holiday discount — but no matter what sort of marketing you’re planning for the holiday season, now is the time to start.
5 Marketing Mistakes To Avoid At All Costs
Communicating with potential customers is one of the foundations of marketing any company—and it’s something that many people ignore for far too long. Some mistakes in how you discuss business or sell your product will quickly turn away clients. Other mistakes will just leave money on the table.
Think about what you typically say to potential customers. Which words do you choose? Which angle do you take to stir their interest and sell your product?
It’s very important to consider these things, since the words you choose can significantly influence your income.
Here is a list of five things you should never do when talking with your potential customers: