It looks like this is your first visit to the SmallFuel Marketing Blog, so we've assembled a quick list of must-read articles. Get some marketing tips and ideas, join in with a comment or two, and enjoy the articles!
How I Gave Away 15 Minutes and Made $5700
Blogging for Small Business: An Overview
What Apple Can Teach You About Marketing
May 13, 2008 | Written By James Chartrand
When you set up a small business business, you probably have an ideal customer in mind. You probably know the person’s gender, age, economic status, martial status, lifestyle and personality. (If you don’t, then you should do some market research – quickly.)
This ideal customer is your target. You foresee that this person would buy from you the most often because you sell what this person wants or needs or should have.
You know whom you’re targeting. You know why you want to target that person. But do you know why this ideal customer buys from you?
May 08, 2008 | Written By Dave Navarro
Effective marketing is so much more than just “getting the word out” – it is a series of efforts that complement and support each other for the ultimate goal of creating a satisfied, lifelong customer for your business.
By taking the time to understand your potential customers and the psychology behind their buying decisions, you can boost your bottom line significantly. Include these five must-have marketing steps into your efforts and you will see how your results improve.
Click to Read: '5 Critical Steps for Every Marketing Campaign'
May 06, 2008 | Written By James Chartrand
Commenting on blogs is often an effective strategy for promoting a small business. It can boost your credibility, bring in more sales, and increase your revenue. A well-placed, well-written comment gets readers interested in you, and they’ll follow you back to your blog, website or profile page to find out more about you.
Blog commenting attracts attention. And attention is good.
Your commenting helps convey that you’re real, with ideas, thoughts, and personality. That’s appealing, because it creates relationships with other people. And that’s what business is about these days: relationships, not just dollars and cents.
Each person that sees your comment is a potential customer. The more people that become familiar with you and your business, the more likely they are to take that next step and buy from you.
Click to Read: 'How to Get More Business by Commenting on Blogs'
May 01, 2008 | Written By Dave Navarro
With an undisputed command of the search engine market and a jaw-dropping stock price, no one can dispute Google’s dominance online. But this success didn’t come by accident—it was achieved by a collection of important marketing strategies that reinforced everything Google had in mind for their brand.
Fortunately, you don’t have to be a billion-dollar company to use the same tactics to make your company more recognizable. Let’s take a look at 5 Google-tested marketing tips that can help your business “rank higher” in the eyes of your customers.
April 26, 2008 | Written By Mason Hipp
For as long as I’ve been in the field of marketing, there has been an ongoing debate as to whether branding is useful for small businesses.
Many people argue that a business owner has more important things to worry about than creating a brand, and that it’s best to wait until you are established before branding yourself.
On the other hand, many are of the opinion that you will never be able to establish yourself and become successful unless you invest in branding.
So, which is the right answer?
Is branding necessary for the success of your small business, or is it a waste of your time and money?
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