It looks like this is your first visit to the SmallFuel Marketing Blog, so we've assembled a quick list of must-read articles. Get some marketing tips and ideas, join in with a comment or two, and enjoy the articles!
How I Gave Away 15 Minutes and Made $5700
Blogging for Small Business: An Overview
What Apple Can Teach You About Marketing
October 07, 2008 | Written By Thursday Bram
Christmas may seem far off right now, but it’s creeping up on us. There are a few things besides presents you may want to be thinking about, especially if you have a small business to market.
Many business owners use the winter holidays as an opportunity to thank and reward their customers. Some business owners send out a small gift to clients, others offer a holiday discount — but no matter what sort of marketing you’re planning for the holiday season, now is the time to start.
Click to Read: 'Have You Made Marketing Plans For Christmas?'
October 01, 2008 | Written By James Chartrand
Communicating with potential customers is one of the foundations of marketing any company—and it’s something that many people ignore for far too long. Some mistakes in how you discuss business or sell your product will quickly turn away clients. Other mistakes will just leave money on the table.
Think about what you typically say to potential customers. Which words do you choose? Which angle do you take to stir their interest and sell your product?
It’s very important to consider these things, since the words you choose can significantly influence your income.
Here is a list of five things you should never do when talking with your potential customers:
September 24, 2008 | Written By Thursday Bram
Are you on Facebook? There are millions of potential customers on there, just waiting for you. Through Facebook, you can market to people you would be unable to reach otherwise. It’s just a matter of knowing your options and becoming familiar with the site.
But what can Facebook really do for your company? Read more to find out.
Click to Read: 'What Can Facebook Really Do For Your Company?'
September 19, 2008 | Written By Thursday Bram
Websites are pretty much a requirement for marketing a business these days. But it can be hard to figure out just how successful your site is — is it bringing you new customers? Is it helping to educate your existing clients?
To begin to answer these questions you need take a look at your website’s traffic. You need web analytics.
Click to Read: 'Know What Your Website Is Doing: An Intro to Analytics'
September 16, 2008 | Written By Thursday Bram
No matter what business you’re in, you need to know people. No matter how detailed your marketing or public relations plan is, there are times that you will need contacts who can help you promote your business. A reporter at the local newspaper or a blogger who covers your niche is a contact worth cultivating: these are the people who can help your company become a success.
But not all contacts are so clear cut. Maybe you have a list of past clients or sales leads that you want to use for marketing. You might have a list of local companies that might be interested in your product. All of these contacts, plus your friends in the media, make for plenty of names and email addresses to juggle.
Managing all of these contacts can be a major endeavor, but there are a few ways to simplify the process.
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